A DESIGNER
An Analyst
A Visualist
Cross Functional
A Marketer
A Problem Solver
Disruptive.
Postively
My name is U.B. Orengo and I am
Hi!
RESU
Mé
2022
Master's of Professional Studies
Data Analytics & Visualization
Maryland Institute College of Art
2021 to present
Project Manager, Gift Card
Saks OFF 5TH
2020 to 2021
Customer Service
Chewy
Vendor Specialist
Speciality & Farm and Ranch
- Oversaw the activation of all Gift Card operations for Saks Off 5th’s 100+ stores, saksoff5th.com, and third party distributors.
- Conducted extensive analysis into data, charted the creation and preparation of reports, and devised and dispensed recommendations based on the KPIs of the Gift Card business.
- Demonstrated a track record of success by exceeding conservative forecasted sales in 2021 and 2022 fiscal years.
- Had tenure on various teams cross organization,
including Voice (ENG/SPA), Vet Diet, and
Q&A/NPS (Brand Sentiment)
- Conducted extensive research into, identified, and communicated with drop-shop candidates for Wild Bird.
- Furnished support and guidance to new candidates through all stages of the onboarding and item submission process.
- Administered in-depth margin analysis to identify which SKUs were most appropriate for integration to the site.
- Played a key role by contributing to and facilitating the growth and expansion of brands for the Wild Bird vertical of the website.
2016
Bachelor's of Science
Fashion Merchandising
Minor in Digital Sciences
Kent State University
2018 to 2019
PPC Specialist
Optfirst Internet Marketing
2016 to 2018
Product Specialist, Marketing
Uniform Advantage (UA Brands
- Performed daily/weekly maintenance on PPC ad campaigns
on multiple platforms (Google, Facebook, LinkedIn) - Built lead and conversion-generating digital ad campaigns
- Pulled/compiled reports and analyzed data to make
recommendations/action plans for client’s ad campaigns
based on key KPIs
- Led the creation, development, and launch of product and category pages by administering an e-commerce platform.
- Served in an integral role by performing cross-selling and conducting analysis into metadata to ensure success.
- Oversaw the merchandising of departments on sites in alignment with different factors, including chronological, product changes, marketing campaigns, and changing site assets.
2012
Superintendent's Diploma of Distinction - Fashion Design/Fine Art
Design And Architecure Senior High
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