Myntra Spring 2023 - Ethnic; Southern India

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Myntra Unveils Their Top Picks
for Chaitra Sukhladi

Spring 2023 Collection, Ethnic

Based on trend research using transaction data, google search data, as well as the fashion enviroment overall, theSe are our designs for ethnic collections in Spring of 2023.

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Using brights and neutrals with blue/yellow undertones,

the collection consists of 3 kurta sets with options to mix and match dupattas with each set

Prints
Printed Sarees and Kurtas are very popular during holidays, this season being no exception.

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Full Sleeves
Fuller sleeves (such as the puff sleeve here) has show increasing interest over time and high relevance within our dataset.

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One-piece garment, Human body, Day dress, Outerwear, Shoulder, Neck, Sleeve, Waist, Purple, Gesture
Palazzo Pants
Among various other sets, sets with palazzo pants are showing positive gains.

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Free Size/Loose Fit
Increasing interest in "free size" shows a need for looser fits, shirring, and elastics to accomodate more sizes.

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One-piece garment, Day dress, Outerwear, Shoulder, Neck, Textile, Sleeve, Waist, Collar
Sets
Various styles sold in sets have shown increased interest over time, showing that the customer desires convinience while having a bespoke look.

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Included in the collection is 3 dupattas, which can give a

distinct contrast or slightly match the color story of each set.

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For more information on our selections, see our full interest dashboards here.

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